Throughout November – Financial Literacy Month – we reached out to plan members to strengthen their financial literacy and empowered them to save for the future. More than 1 million emails were sent to plan members, with significantly higher rates of engagement than in 2019. 71.7% increase in open rate and more than 81% increase in click-through rate compared to 2019.
Some emails (more than 500,000) also encouraged plan members to complete a MAX Review. By completing this review, plan members could ensure that their savings strategy was aligned with their retirement and savings goals. Again, rates of engagement were significantly higher than last year. More than 90% increase in open rate and more than 96.3% increase in click-through rate compared to 2019.