Improving the online experience
Digital innovations are critical to providing a better end-to-end plan member experience. Through enhancements – such as mobile optimization – that create greater ease of use and personalization, we’re improving the digital experience to drive plan member actions toward better financial health.
Our continuous investment in digital innovation is a key driver behind our member satisfaction ratings. A survey conducted by an external research company in 2020 saw members indicate that our digital experience surpassed those of our competitors by 7% in terms of overall satisfaction.
In 2020, we made design and experience enhancements to most of our plan member site. This made it easier for plan members to navigate and use their retirement planning and savings. We also significantly enhanced the enrolment experience, making it faster and easier for new hires. In addition, we enhanced several of our online tools and functions to increase functionality and ease of use.
And for plan sponsors, we launched sunlife.ca/groupretirement, putting all our GRS and GB information in one place for you.