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Who we are

Trusted for generations

Sun Life Financial’s roots run deep in Canada, where our company began more than 150 years ago. Our business started with the sale of insurance and has expanded to offer wealth solutions and customized health programs to our clients. Today we are an industry leader touching the lives of millions of individuals and thousands of companies across the country – and many more millions of clients around the world.

Our business

We are in the business of helping Canadians achieve lifetime financial security and live healthier lives. And as a leader in Group Benefits, Group Retirement Services and Individual Insurance and Wealth, we do so by offering a full range of trusted products and services that put our clients’ needs first.

Working from our financial centres across the country, our advisors form the largest dedicated life, health and investment services network in Canada. We have nearly 4,000 advisors in more than 1,200 communities across the country. They are equipped with the latest industry data, knowledge and best practices to be able to provide Canadians with solutions to achieve lifetime financial security.

  • Sun Life is there to help individuals build savings and protect themselves and their families and live healthier lives.
  • We help small and large businesses and associations protect their employees through our benefit solutions  – including innovative wellness programs – and retirement options.
  • We help public and private sector companies strengthen their balance sheets with innovative financial solutions.

Our strength

We have a 150-year history of honouring our commitments – to our customers, partners, shareholders and communities.

Sun Life Financial is a strong, well-capitalized company with solid financial ratings. We are committed to the highest standards of business ethics and good governance. We practice sound risk management and strive to build sustainable, healthier communities for life.

Our strength also comes from the diversified nature of our business, as we operate in a range of financial services businesses and in many countries around the world.

Learn more about our financial strength

Read our latest annual report

Our brand

At Sun Life, our Purpose is clear: to help our clients achieve lifetime financial security and live healthier lives.

Anchored by our proud history, we continuously look for ways to bring innovative, insightful and simple solutions to Canadians, so they can feel confident that they have a financial partner that cares about their well-being and that they can trust.

We continue to build that trust through our unwavering commitment to our clients. When we help clients with their financial management needs, and their health and well-being goals we are enabling them to gain the freedom to live their lives their way, from now through retirement.

Every day, we do what we do to give our clients peace of mind for their futures and for their families’ futures – to make Life brighter under the sun.