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Making it personal for your employees

Ella is a virtual persona that uses intelligence-based technology and analytics. She has been developed to help your employees receive meaningful, proactive support throughout their journey at Sun Life.

Making benefits better for plan members

Ella provides coaching and guidance to plan members. She can help them achieve greater understanding of their benefits plans.

Visible on both the my Sun Life mobile app and mysunlife.ca, Ella ‘nudges’ plan members to take action on important dates and opportunities. She highlights important deadlines, cost-savings, and product offerings.

These nudges have resulted in a 50% increase in plan member interaction with their benefits plan. A majority of plan members report positive outcomes from suggestions from Ella.

From January 2022 to September 2023 plan members interacted with the nudges from Ella a total of 2.6M times. That’s over 2 million times plan members had the opportunity to get support or more value from their benefits plan.

Ella will help your employees get more from their interactions with Sun Life by:

  • being available in the digital channel of their choice: email, the my Sun Life mobile app, mysunlife.ca or Alexa1 device,
  • providing a highly relevant, personalized experience,
  • proactively educating your employees to take action, and
  • providing positive reinforcement.

1 Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates