This is a brand update. It does not change your relationship with Sunlife. Your products, benefits, coverage, investments, accounts, advisor relationships and access to service remain the same.
The Sunlife brand has evolved to better reflect who we are today and how we support our Clients. While our look is changing, our commitment to Canadians remains the same.
You may see our current and refreshed logos during the transition, but you can continue to count on the same service and support from Sunlife.
What's changing
Our logo and brand name:
Sun Life is now Sunlife
Our new tagline:
Making life brighter
Curious about what's behind the change?
Learn more about our refreshed brand and the vision guiding its evolution.
Learn more on sunlife.com
Stay informed and protected
Our refreshed brand will be introduced gradually. During the transition, you may see both our current and refreshed logos.
Periods of change can create opportunities for fraudsters to impersonate trusted organizations. If you receive an unexpected request for personal, financial or account information, always verify it through an official Sunlife channel before responding.
Learn how to protect your information, recognize scams and report suspected fraud.
Visit our Cybersecurity Hub
Frequently asked questions
As we introduce our refreshed brand, you may notice updates across our website, app, member communications and marketing materials over time. Explore the FAQs below to learn what’s changing, what remains the same, and how you can continue to access your products, benefits, investments and support.
No. You do not need to take any action as a result of our brand evolution.
Yes. You can continue to sign in through my Sunlife (mobile app or online) and other Sunlife digital platforms as you do today. The brand update does not change your account access or login credentials.
You may notice branding updates to the Sunlife mobile app over time. These updates will not affect the features, services or information available to you.
Yes. The brand update does not affect your coverage, claims process or reimbursement timelines.
No. The brand update does not change your existing policy, benefits, investments, account information, coverage or access to service.
Yes. Existing documents, benefits cards, statements, tax slips and other Sunlife materials remain valid, subject to their normal terms, conditions and expiry dates.
No. The brand change does not alter the fees, premiums, or pricing associated with your products or services. Investment values and returns continue to be determined by the applicable product and market conditions.
No. Your relationship with your Sunlife advisor, representative or service contact will remain unchanged. The brand update does not affect the advice, service or support you receive.
Sunlife communications will continue to come through our established channels. If you're unsure whether a communication is legitimate, sign in through your usual Sunlife account, visit sunlife.ca directly or contact us through the phone numbers listed on our website.
Sunlife has grown and expanded the ways it supports clients around the world. The refreshed identity is designed to present a clearer, more current picture of our business and the value we provide through insurance, wealth, health and asset management.
A unified global identity will help people recognise Sunlife more easily and better understand the breadth of solutions, expertise and support we provide across our markets. It also supports our ambition to deliver more connected experiences while strengthening trust and differentiation.
We do not expect the investment in the refreshed brand to have a material effect on Sunlife’s financial performance. Changes are being introduced gradually, with digital channels prioritised and updates coordinated with regular replacement and renewal cycles wherever practical.
Sunlife’s history remains an important part of who we are. At the same time, our business and the needs of our Clients have changed considerably. After more than 25 years without a material change to our logo, the refreshed branding brings our established brand forward and better represents the organisation we are today.
Sunlife now serves Clients through a broader range of insurance, wealth, health and asset management capabilities. A clearer, more consistent brand helps us communicate our value and compete for the future.
Learn more about Sunlife’s refreshed brand in our news release. Contact media.relations@sunlife.com for further information.