A safe place to put your trust
When you choose to work with a Sun Life Financial advisor, you’ll benefit from all the qualities that have consistently made us of one of Canada’s most trusted brands.1
For more than 150 years, we’ve been building long-term relationships grounded in trust. That includes:
- trust in our products,
- trust in our people and
- trust in our commitment to be there when you need us to deliver unparalleled customer service.
Get great advice
Sun Life Financial advisors go through a comprehensive training and development process to ensure they have the expertise you need.
We have more than 3,200 advisors, in over 1,400 communities all across Canada. Many of our advisors continuously upgrade their expertise to ensure you always get the highest-quality financial advice.
Get effective solutions to your financial needs
Our people aren’t just trained and updated on the full range of financial solutions available. They’re also:
- equipped with a large range of products and services to meet your protection, savings and retirement planning needs; and
- connected to our dedicated team of advisors who can offer and manage solutions to address the complex financial needs.
Get advice from ethical professionals
Personal and professional integrity are the cornerstones of our business.
Backed by the strength and stability of Sun Life, our advisors are committed to the highest standards of professional ethics.
Each year every advisor must complete our Sun Life Financial Code of Conduct acknowledgement process. We ask our advisors to complete this process so that they understand they must place your interests first.
Get outstanding service
We’ve made extensive investments in infrastructure, people and technology to ensure that our customer service is second to none. And we’re proud of the many awards and tributes our customer service has received over the years. But the real test comes every single day, as we deliver the advice and service you need – the way you need and expect it.
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