OCTOBER 4, 2021
By Jillian Stinson

Read time: 2.5 minutes

You know you need an advisor. But, you want to find someone you can connect with and trust; someone who can:

  • do the work of getting to know you and your situation,
  • help you create a strategy that balances your needs today and in the future needs, and
  • help you meet your financial responsibilities and achieve your goals.

Need an advisor? Find one today.

So how do you go about finding this person? We recommend these four tips to find a qualified person to provide the financial advice you need.

1. Think about your financial goals

To help make the most of your first conversation with an advisor, spend some time thinking about: 

  • your goals,
  • your financial obligations, and 
  • the people and things that are important to you.

If your job has benefitspension or savings plans, gather all the information you can. But don’t worry if everything doesn’t come together at once. When you find the right advisor, they’ll ask questions to help provide the advice that’s right for you. 

2. Ask questions during your first meeting 

When you’re talking with a potential advisor, ask about their level of experience and qualifications. To do this, you can ask questions like:

  • Why did you choose this profession?
  • Do you have experience dealing with financial situations like mine?
  • What services can you provide for me? What don’t you provide?
  • How stable is the company you work with? (You want to make sure the company will be around when you need it.)
  • Do you keep up with new products and services so I don't miss out? How often can I expect to hear from you?
  • How can I prepare for our next meeting?

3. Ask to talk to referrals

It’s a good idea to ask others about their experiences with the advisor you’re considering. You may feel a little uncomfortable at first. But, asking for referrals is a common practice that advisors and Clients are happy to help with.

When talking with a reference, you may want to ask:

  • How long have you worked with the advisor?
  • Have you been satisfied with the service provided?
  • How often do you hear from them? Who initiates calls and what are most calls about?
  • Do they respond to your questions and your calls?
  • Has anything about your relationship surprised or disappointed you?

Asking the right questions will help you find a qualified advisor that you can feel comfortable working with.

4. Interview more than one person 

If you don’t quite connect with the first advisor you talk to, that’s ok! You don’t have to settle for the first one. You should never work with someone who makes you feel uncomfortable. If you’re not happy talking about your finances with someone, you’re not talking to the right person. 

So, keep looking and interviewing. It’s important to find someone you feel understands your goals and needs. A relationship with an advisor tends to be long term. Planning, saving, protecting your money, and transitioning to retirement is a process. It’s not a one-time event. Feel free to chat with a few before buying any products. 


Need help figuring out what’s right for you?

An advisor can help put together a solid plan that suits your goals.

This article is meant to only provide general information. Sun Life Assurance Company of Canada does not provide legal, accounting, taxation, or other professional advice. Please seek advice from a qualified professional, including a thorough examination of your specific legal, accounting and tax situation