New campaigns added to the Sponsor Communications Hub (formerly the Sponsor Resource Centre)

June 05, 2025

We’re excited to share some important updates about our Sponsor Communications Hub (formerly the Sponsor Resource Centre). The Sponsor Communications Hub is an online platform, which offers a variety of education and communication resources for you to share with plan members. These materials provide information on how they can take advantage of your workplace savings plan, improve their financial wellness, and more.

The updates include:

1. New name. The Sponsor Resource Centre is now the Sponsor Communications Hub to better reflect its purpose.

2. New campaigns are now available in the Campaigns tab:

  • my Sun Life Registration Campaign
    Encourage plan members to register on mysunlife.ca and the my Sun Life mobile application.
  • E-Beneficiary Campaign
    Remind plan members who have access to the online beneficiary tool to review, update, or add a beneficiary for eligible products.
  • Contribution campaign
    Encourage plan members to increase contribution amounts, maximize their company match or add a new product.
  • 360 Plan Advice campaign
    Sun Life One Plan gives plan members the opportunity to create a personalized financial roadmap that adapts to their different life stages.
  • Asset consolidation campaign
    Promote a faster, more convenient way to combine savings.
  • TFSA campaign
    A Tax-Free Savings Account (TFSA) is a great way for plan members to tuck their savings away for any purpose, big or small.
  • RRSP campaign
    An RRSP is one of the best ways for a plan member to cut their tax bill and save for retirement.

3. New tab. Our Market Volatility Hub is now available through the Sponsor Communications Hub. We encourage you to share this link with plan members and employees, as we navigate the current economic landscape.

Stay tuned for more updates and resources on the Sponsor Communications Hub. Make sure to bookmark the page for easy access. 

Questions? We’re here to help.

Please contact your Sun Life Group Retirement Services Representative.