Capital gains campaign for members in Non-Registered plans

September 16, 2024

Sun Life Group Retirement Services (GRS) will launch an awareness campaign about capital gains or losses in Non-Registered (Taxable) plans for members in these plans. This campaign will first occur in September 2024, then again around tax time in early 2025. This campaign will become a part of Sun Life’s regular annual campaigns going forward, in order to help Non-Registered plan members make informed investment and tax planning decisions.

The campaign will provide Non-Registered members with information about:

  • how segregated funds work
  • the various ways that their investments can generate capital gains or losses

Who is the target audience of this campaign?

The target audience is Non-Registered plan members who invest in (a) segregated fund(s). Our experience shows that a significant number of these members don’t necessarily realize that they can have capital gains (or losses), even when they haven’t sold their funds.

We’re only including Non-Registered members who have money in Non-Registered plans in this campaign and not members in Stock Plans. The investments in Stock Plans are different, because members only receive capital gains/losses due to their own trading activity (i.e. when they sell the Stock(s)).

What will members receive as part of this campaign?

Members will receive an email with a link to an article about the capital gains or losses in a Non-Registered plan. Please click here to see the member email and detailed article which explains capital gains in detail.

Questions?

Please contact your Sun Life Group Retirement Services representative*.

*In Quebec, Group annuity plans advisor