TFSA campaign: Saving smart to stay flexible

May 01, 2025

A Tax-Free Savings Account (TFSA) is a great way for plan members to invest their money and stay on track with their savings goals.

The 2025 TFSA contribution limit is $7,000. Any unused contribution room gets carried forward. If money is withdrawn, that amount is added back to the contribution limit the following year.

Why is it important?

It is not easy to predict your future, but with a TFSA, you can invest in it. A TFSA is a flexible option when trying to save additional income.

The Campaign

The theme for this year’s campaign will centre around saving smart to stay flexible and focusing on how “small wins” can add up in the long run, to help motivate plan members to prioritize their savings habits in the face of uncertainty and rising costs. Plan members will receive personalized emails that will invite them to enrol and contribute to their TFSA. Key messaging will focus on how a TFSA can help them:

  • Build retirement income
  • Use their TFSA for tax-free growth and withdrawals
  • Turn small savings into big possibilities

Timing

The campaign will run between May 12 and June 30, 2025.

Questions?

Contact your Sun Life Group Retirement Services Representative.