Making it personal for your employees
Ella is a virtual persona that uses intelligence-based technology and analytics. She has been developed to help your employees receive meaningful, proactive support throughout their journey at Sun Life.
Making benefits better for plan members
Ella provides coaching and guidance to plan members. She can help them achieve greater understanding of their benefits plans.
Visible on both the my Sun Life mobile app and mysunlife.ca, Ella ‘nudges’ plan members to take action on important dates and opportunities. She highlights important deadlines, cost-savings, and product offerings.
Ella will help your employees get more from their interactions with Sun Life by:
- being available in the digital channel of their choice: email, the my Sun Life mobile app or mysunlife.ca,
- providing a highly relevant, personalized experience,
- proactively educating your employees to take action, and
- providing positive reinforcement.
Ella helps
In 2024, Ella provided 55M nudges to plan members to make the most of their plans. More than 80% of plan members took advantage of an opportunity to get the most value possible.