Bringing our Purpose to life

We help our Clients achieve lifetime financial security and live healthier lives. Our sustainability approach aligns to our business priorities and brings our Purpose to life.

Our sustainability plan

Sustainability is a priority for Sun Life in Canada and around the world. It’s essential to our business success. We want to contribute to a world that’s healthier, more financially resilient, environmentally secure, and economically prosperous.

Our sustainability plan focuses on our best opportunities to have a positive impact on society while creating competitive advantage for our business. This includes:

  1. increasing financial security,
  2. fostering healthier lives, and
  3. advancing sustainable investing.

These efforts build from our foundation as a trusted and responsible business.


Advancing our sustainability plan

We provide our Clients and employees with innovative products and services to help increase their lifetime financial security.

We’re committed to improving financial resiliency in society by advocating for and expanding access to products and services to close insurance coverage gaps and build long-term wealth.

2019 highlights:

  • Delivered 18.6 million digital nudges through Sun Life’s online assistant Ella, which drove an additional $360 million towards Clients’ workplace savings.
  • 95,000 positive decisions taken by Clients towards financial security as a result of a nudge from Ella.
  • Delivered educational activities in Canada throughout Financial Literacy Month. Our Group Retirement Services businesses published various resources including newsletters for Clients with tips on planning and saving for retirement.
  • Advocated for the federal government to expand retirement income security options to help Canadians obtain a more secure, predictable retirement income as they age. The government included these measures in Budget 2019.
  • Hosted financial wellness webinars and delivered wellness content through a digital platform to help Clients in Canada manage financial, physical and mental health.
  • Enhanced our sales and planning tools for Sun Life advisors worldwide. These enhancements help advisors better identify and meet Clients’ insurance and savings needs.

Learn more about our financial security activities