What can you do about U.S. tariffs affecting your finances?

April 02, 2025
By Paul Moser and Andrée-Anne Guénette

News of trade tensions between Canada and the U.S. may have left you with questions. What might this mean for the economy and your money? Here’s what you can do now to protect your investments.

U.S. President Donald Trump’s administration has implemented significant tariffs on many Canadian goods entering the United States from Canada. The situation is evolving, with changing targets, percentages and retaliatory actions.

Trade tensions have already caused uncertainty in the economy and increased market volatility.

Concerned about how this could affect your budget, your investments and your retirement savings? We’re here for you.

What actions can you take right now?

The reality is, we don’t have control over world events. But here are 3 things you can do to help protect your finances:

Don’t panic

  • Think things over carefully. Don’t make rash decisions about your finances during challenging economic and political times.
  • Resist the urge to pull money out of your RRSP. Selling market-based investments could cause long-term losses to the value of your portfolio.
  • Build up your emergency fund. A TFSA is a great place to put money aside for when you might need it.

Diversify your portfolio

  • Focus on the fundamentals: a diversified mix of investments across sectors and geographies.
  • Working with a professional, choose the right allocation of assets and create a disciplined investment strategy. That will help you get through market volatility and reach your long-term financial goals.

Get professional advice

We offer advice to help you navigate through challenging times in a few ways:

  • An advisor can help build the right investment strategy. You’ll be able to deal with market volatility, while focusing on your goals. If your situation or outlook changes, an advisor can work with you to adjust your financial strategy.
  • Learn more about investments in your workplace savings plan by contacting the Client Care Centre at 1-877-SUN-LIFE (1-877-786-5433), any business day from 8 a.m. to 8 p.m. ET.

Frequently Asked Questions

A tax (or duty) that a government imposes on goods imported from other countries. Basically, it’s an extra charge added to foreign goods to make them more expensive.

Governments may impose tariffs to protect their own industries. Raising prices of imported goods may make local manufacturing comparatively cheaper. They’re also used to raise government revenue.

A country may choose to impose tariffs as retaliation.

Here’s an example of how a tariff could work:

Let’s say the U.S. government levies a 25% tariff on cars made in Canada.

Imagine that Canadian-made car is worth $40,000.

The tax would add an additional $10,000 to the sticker price: $40,000 x 25% = $10,000.

The total cost to an American car buyer would be $50,000: $40,000 + $10,000.

This makes it harder for Canadian car manufacturers to compete with U.S. car manufacturers.

In 2 main ways:

  1. Higher prices. Companies importing tariffed goods often pass on part or all of the extra cost to consumers. A recent report suggests the tariff war could cause the overall inflation rate in Canada to rise from between a half a per cent to one per cent.
  2. Economic fluctuations. Over time, tariffs might contribute to job losses and recessions.

It depends on how the situation evolves in the coming weeks and months. Market volatility is normal. Selling assets when they’ve lost some value creates the risk of locking in those losses. That could significantly impact the long-term value of your investments.

We’re here for you

Our commitment to helping you manage this uncertainty is unwavering. You can count on us.

Over our 160-year history, we’ve navigated through complexity with adaptability and resilience. We focus on what truly matters: helping Canadians achieve lifetime financial security and live healthier lives.

Together, we’ll get through these challenging times.

Questions or concerns?

Call 1-877-786-5433 to speak to us from Mon to Fri 8 a.m. - 8 p.m. ET.

Reach out to your Sun Life Advisor

Don’t have an advisor?

This article is meant to provide general information only. Sun Life Assurance Company of Canada does not provide legal, accounting, taxation, or other professional advice. Please seek advice from a qualified professional, including a thorough examination of your specific legal, accounting and tax situation.

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