When life changes suddenly, protection matters

You’ve worked hard to build the life you have today. Whatever comes next, it’s worth protecting.

Exclusive offer

As part of your workplace plan, we’re offering Optional Life Insurance. Simply put, life insurance provides a one-time payment to help maintain financial stability for the people you love if you pass away.

With this offer, you can get some coverage without answering any health questions.¹ Looking for a higher amount of coverage? You can apply by answering a few health questions.

Watch your email for your exclusive offer.

Here are the facts

30% of Canadian adults live with a life insurance need-gap.²

40% of Canadians admit that they are not financially secure enough to weather the death of a primary wage earner.²

Over 1/3 of Canadians overestimate the cost of life insurance by 3x the true amount.²

Benefits of Optional Life Insurance

Help ease financial worry

Help cover funeral expenses, pay down debts, or pay for your children’s future education, among other things.

Competitive price

Your rates may be lower than what you can get outside your workplace plan.³

It can go with you

Your coverage can stay with you, even if you retire or change jobs.⁴

VIDEO: What is Optional Life Insurance?

Watch the video to learn more.

TEXT ON SCREEN: Your loved ones mean everything to you.

VOICEOVER: "Your loved ones mean everything to you. You do everything you can to support them.

As you and your family journey through life, a little planning can go a long way."

TEXT ON SCREEN: We have a solution to support them at a time they need it most.

VOICEOVER: "If you can’t be there, we have a solution to support them at a time they need it most."

TEXT ON SCREEN: Optional life insurance offers a one-time payment to help take care of the people you love when you can’t be there.

VOICEOVER: "Optional life insurance offers a one-time payment to help take care of the people you love when you can’t be there."

TEXT ON SCREEN: So how much coverage do you need?

VOICEOVER: "So how much coverage do you need? Well, everyone’s situation is unique. You may have some coverage already, but is it enough?"

TEXT ON SCREEN: Consider the expenses your loved ones may have funeral expenses, a mortgage, a child’s future education.

VOICEOVER: "Consider the expenses your loved ones may have funeral expenses, a mortgage, a child’s future education, among other things."

TEXT ON SCREEN: The younger you start, the less you’ll pay.

VOICEOVER: "You can buy life insurance at any age, but the younger you start, the less you’ll pay."

TEXT ON SCREEN: Consider buying when you’re in good health.

VOICEOVER: "Plus, it’s important to consider buying when you’re in good health. Whether you’re single, have a partner, or a family, life insurance helps protect those who matter most. Once your loved ones make a claim and we approve it, they can use the money any way they wish."

TEXT ON SCREEN: Because you don’t buy life insurance for yourself. You buy it for the people you love.

VOICEOVER: "Because you don’t buy life insurance for yourself. You buy it for the people you love."

TEXT ON SCREEN: Sun Life. For more tips and tools, visit sunlife.ca/ol.

TEXT ON SCREEN: This video provides you with a brief overview of life insurance coverage. It doesn’t replace or override the terms of the insurance policy. For full terms, conditions, limitations and exclusions, please refer to the insurance policy, available through your Benefits Administrator.

Common questions

Consider your family’s long-term needs. If you were no longer here to provide for them, could they maintain their lifestyle? Consider if they could pay for things such as:

Funeral expenses,
Legal fees,
Debts,
Loans,
Mortgage payments,
Vehicle costs,
Post-secondary education,
Child care costs,
Day-to-day living expenses.

Your estate is responsible for any outstanding debts including mortgages, loans, bills or final income tax payments. There’s also the cost of a funeral. The death benefit from Optional Life Insurance can help cover these costs if your basic coverage isn’t enough. You may also want to consider whether you:

Have a loved one with special needs,
Wish to leave a donation to a charity or cause important to you,
Have aging parents that may need financial support. It may help them live in their home longer or pay for care after you’re gone.

When you name a beneficiary, the money goes directly to the beneficiary when you pass away. We pay the benefit within 30 days of receiving the required documents.

If you pass away without naming anyone, we’ll pay your estate (the sum of all your property, possessions, financial assets and debts) by default. When the funds become part of the estate, they may be subject to estate tax.⁵

Still have questions?

Read the FAQ

VIDEO: Exclusive offer

Apply in minutes.

TEXT ON SCREEN: Sun Life

VOICEOVER: "You already do so much to protect the people you love. Now, there's an easy way to help protect their financial future too. Sun Life has an exclusive, Optional Critical Illness Insurance offer."

TEXT ON SCREEN: Exclusive offer

TEXT ON SCREEN: Optional Life Insurance

VOICEOVER: "And it's available to you”

TEXT ON SCREEN: Available to you,

VOICEOVER: "Right now.”

TEXT ON SCREEN: right now.

VOICEOVER: "Applying has never been simpler.”

TEXT ON SCREEN: Applying has never been simpler.

VOICEOVER: "Just provide your basic information, make your coverage choices”

TEXT ON SCREEN: First name Sunny, Last name Lifesson, Date of birth 03/09/1865

VOICEOVER: “And that's it. A couple clicks and you're set."

TEXT ON SCREEN: Optional Life. Automatic approval for up to $100,000. Additional coverage $100,000.

VOICEOVER: “And with no health questions or paperwork up to a certain amount. Plus"

TEXT ON SCREEN: plus

VOICEOVER: “If you need a higher amount of coverage, we can help. You can apply for more and answer a few health questions."

TEXT ON SCREEN: Medical information: Physician. Physician’s first name. Physician’s last name.

Treatment or medication prescribed. Outcome of visit. Family medical history. Heart disease or cardiomyopathy. Stroke. Parkinson’s disease. Cancer. Huntington’s Disease. Polycystic kidney disease. Member. Spouse. Yes. No.

VOICEOVER: “If life takes an unexpected turn, you have the financial flexibility to help support what matters most to you. But here's the thing,"

TEXT ON SCREEN: But here’s the thing

VOICEOVER: "This special offer won't last long."

TEXT ON SCREEN: Limited time offer

VOICEOVER: "It's only available through your workplace benefits plan. So don't wait."

TEXT ON SCREEN: So don’t wait.

VOICEOVER: "Check your email for an offer link and apply today."

TEXT ON SCREEN: Sun Life

TEXT ON SCREEN: Check your email for an offer link and apply today.

For full terms, conditions, limitations and exclusions, please refer to the policy of insurance available through your Benefits Administrator. In the event of a discrepancy between this communication and the policy, the terms of the policy take precedence.

¹ If you and/or your spouse apply for coverage which, combined with any existing optional coverage through your employer, is more than the limited‑time offer amount, we’ll ask some health questions. If you’ve applied for Optional Life Insurance coverage in the past and were declined, you can re-apply but we’ll need to ask you some health questions.

² LIMRA, 2023 Canadian Life Insurance Barometer Study

³ Rates are calculated based on your age, gender and smoking status as of the effective date of coverage. Rates are reviewed every year, may change and will increase as you move into the next age band. Premiums may be subject to applicable provincial sales tax.

⁴ Post-employment coverage options may vary depending on age and health status at the time of request. There are coverage maximums that apply to Life coverage transition products depending on where you live. Coverage may be reduced by 50% at age 65, based on a standard group plan.

⁵ For payments made according to the plan’s terms, based on current tax laws.