Strategies & concepts
If your focus is comprehensive financial security planning, go to:
- Business continuation planning
Many business owners rely on their company to provide family income, personal financial security and a legacy for the next generation.
Business continuation planning considers the events that could jeopardize the viability of the business and offers strategies to protect against these eventualities. Such risks include death, disability or critical illness of a key employee or shareholder.
Material for your client
Sales concepts associated with business continuation planning
- Buy-Sell agreements
- Shared ownership - critical illness insurance
- Shared ownership - life insurance
- Key person protection
Tools
- Business succession planning
Business succession planning is a comprehensive process designed to assist the business owner in planning for the eventual transition out of business management and the transfer of business ownership upon retirement.
Business succession addresses all eventualities, including the possibility of death or disability of an owner.
Material for your client
Sales concepts associated with business succession planning
Tools
Education and training
- Estate planning
Once a plan is in place to provide lifetime retirement income from the client's assets, the logical next step is to consider the most efficient ways to transfer the expected remainder of the estate to intended beneficiaries.
Material for your client
Sales concepts associated with Estate planning
- Executive benefit planning
Attracting and retaining key employees in a competitive marketplace is an important strategic issue for many businesses. Providing innovative employee benefit packages and deferred compensation plans is one of the ways to reward and retain these key individuals.
Executive Benefit Planning is the process of uncovering these needs, and developing effective solutions
Material for your client
Sales concepts associated with Executive benefit planning
Tools
Education and training
- Planned giving
More and more Canadians are choosing to donate new and existing life insurance policies to charities they support. Planned giving is an important part of estate planning. It ties together philanthropy, estate planning, and strategic tax planning. These guides help you and Clients understand tax treatments for donating life insurance policies. The planning tool can help estimate a Client’s charitable tax credits for a one-time donation.
- Retirement planning
Over the years, Canadians have become much more aware of the need to plan for adequate retirement income, to the point where retirement planning has become their principal area of financial concern.
Retirement Planning is the process of determining income requirements during retirement based on anticipated lifestyle and putting savings and investment strategies in place to ensure these needs are met. Help your clients turn their capital into income as they reach their retirement years.
Sales concepts associated with Retirement Planning
Education and training
If you focus on how an insurance product is used to achieve a specific financial goal, go to:
- All sales strategies and concepts
For business owners
Sales strategies - available in Sun Life Illustrations:
- Sales strategy overview
- Corporate asset transfer
- Corporate investment strategy
- Corporate retirement strategy
- Corporate retirement strategy with SunUniversalLife II
Sales concepts:
For individuals
Sales strategies - available in Sun Life Illustrations:
- Sales strategy overview
- Individual investment strategy
- Individual Asset Transfer (Insurance as an asset class)
- Individual retirement strategy
Sales concepts:
These provide detailed discussions on sales strategies, tax and legal issues and opportunities as they relate to clients needs.
These guides will help you navigate the issues unique to Canadian health insurance taxation.
The information presented in this section is for your information only. Sun Life Assurance Company of Canada does not provide legal, accounting, taxation or other professional advice to advisors or their clients. Before you act on any of this information on behalf of a client, always have your client seek advice from a qualified professional including a thorough examination of your client's specific legal/tax situation.