New business and underwriting

Making it easy: rapid innovation in insurance underwriting

By Adele Mossman, Vice President, Individual Operations, and Norm Leblond, Vice President, Chief Underwriter and Claims Risk Officer, Sun Life

Digital innovation continues to shape our lives – and it continues to shape the insurance application and underwriting process.

Specifically, it’s making the process simpler, easier and faster. By having technology handle more of the administrative burden, we can free up your time for sales and Client service. Clients can benefit too, with a less invasive, less time-consuming and less complicated experience (read more…).

Life insurance
Personal Health Insurance/Health Coverage Choice
Sun Life Guaranteed Investment Funds (GIFs)
Sun Guaranteed Investments - AA/GIC
Payout annuities
Sun Critical Illness Insurance
Sun Retirement Health Assist
General information

Reach your highest potential with affluent Clients.

Have a complex case? Concerned about a Client's medical history or how the solution might be viewed financially by the underwriter? Unsure how to articulate the need and/or ownership arrangement? 

Sun Life Select is available — before applying — to help you better present your file to the underwriting department.