Key person protection

A business continuation strategy using life and critical illness insurance

Meet Bill. Bill owns ProductCo, a manufacturing corporation that owes much of its success to the efforts of general manager, Jim. As a key person in Bill’s company, Jim (age 45) has established relationships with clients, suppliers and the bank. He is largely responsible for the company’s rapid growth. If ProductCo were to lose Jim, the company could suffer lost revenue plus the costs associated with finding a replacement and getting back on track.

THE CHALLENGE: BILL'S BUSINESS COULD BE SERIOUSLY IMPACTED IF JIM PASSED AWAY OR SUFFERED A CRITICAL ILLNESS REQUIRING A LENGTHY RECOVERY.

After speaking with his advisors, Bill realizes that the loss of Jim’s expertise could mean a loss of about $500,000 (about 5X Jim’s income) due to:

  • Reduced profit from lost revenue and potentially increased costs – a loss of confidence might cause suppliers to restrict credit or demand cash payments. Uncertainty may cause the bank to call loans or charge higher interest rates on the remaining debt.
  • Additional costs to find a replacement general manager – including recruiting expenses and above-market compensation.

If Bill’s business can’t absorb these expenses, its value could be seriously reduced and its very existence may be threatened. He needs a financial strategy to protect against these risks.

THE SOLUTION: HELP PROTECT YOUR BUSINESS WITH LIFE AND CRITICAL ILLNESS INSURANCE ON KEY PEOPLE.

Key person protection uses life and critical illness insurance policies to help you protect your business from the costs that result from death or critical illness of a key person. Here’s how it can work:

  • You and your advisor estimate the financial impact of the loss of your key person. This typically ranges from 5 to 10 times the key person’s income. In this case, the loss of Jim could have a financial impact of about $500,000.
  • Your company takes out life and critical illness insurance policies on the key person’s life. In this case, a 10-year term life insurance policy and a 10-year term critical illness insurance policy helps meet the need.
  • If the key person dies or suffers a critical illness, the policy benefit is paid to your company tax-free.
Advantages of this strategy Cost of insurance vs loss covered1
Life and critical illness insurance let you transfer some of your risk to the insurer. Cost of insurance vs loss covered chart
Your total cost is limited to the  premiums paid for the insurance policies.
The expenses resulting from the  loss of a key employee may no longer be unexpected or unmanageable.

THE RESULT: CUSTOMIZED PROTECTION FOR THE UNIQUE NEEDS OF YOUR BUSINESS.

Key person protection is a cost-effective way to help ensure the continued viability of your business in the face of a specific risk. Looking for more key person protection options?

  • For immediate but temporary coverage – low-cost term insurance based on the key person’s age, health and expected employment period.
  • To raise additional cash during the key person’s life – universal life turns excess deposits into accumulating tax-preferred cash values.
  • To help protect against illness – critical illness insurance pays a lump sum if the key employee suffers and survives a critical illness.

Talk to your advisor about your business’ key person protection needs today.