News

July 25, 2019
Announcing the retirement of Sharon Smith, VP, Chief Underwriter and Claims Risk Officer

A message from Jim Giesinger, SVP, Operations

I wanted to share with you that Sharon Smith has made the decision to retire from Sun Life. This retirement follows an incredible career spanning 39 years in the insurance and investment industries, including 11 years at Sun Life.

July 25, 2019
Online insurance statements are changing

More statements are going paperless! Starting in late July, Clients who’ve chosen to go paperless will stop getting permanent life insurance and health insurance statements in the mail. Universal life insurance statements are already paperless.

July 15, 2019
Lower SunTerm premiums coming July 22

SunTerm provides affordable solutions for business owners and families – and gives you more opportunities for your business. On July 22, we’re repricing SunTerm and the optional term insurance benefit available with our permanent life products.

July 11, 2019
Sun Life streamlines application approval process for life and critical illness insurance

Sun Life is excited to announce a new business service model for Underwriting (UW) and Case Management (CM) that will mean a faster approval process for life insurance (LI) and critical illness insurance (CI) applications.

June 13, 2019
Fasting is no longer required for blood samples
Sun Life is pleased to announce we no longer require our Clients to fast prior to having blood drawn. This will make it easier for Clients to book appointments. The Field Life Underwriting Guide is being up-dated to reflect this change in the next release of the guide.
May 30, 2019
Help Clients understand CII and LTCI claims with updated fact sheets
During the sales process, Clients often have questions about the claims experience. This is particularly true for living benefits like critical illness insurance (CII) and long-term care insurance (LTCI).
May 30, 2019
Changes to PHI and HCC online sales for Quebec Clients
Effective June 13, 2019, a new legal framework applicable to online direct sales takes effect in Quebec. The new requirements aim to ensure that the online direct sales process is similar to working with an advisor. The Personal Health Insurance (PHI) and Health Coverage Choice (HCC) web applications don’t support these requirements. We hope to update them in the future. In the meantime, the advisor’s involvement throughout the process will be required and the web applications will only be used as a tool in the sales process.
May 30, 2019
HCC rates are increasing effective September 1
Ontario will also see rate changes for PHI

Every year, we review Personal Health Insurance (PHI) and Health Coverage Choice (HCC) rates. Based on this year’s review, we’ll be making the following changes:

May 16, 2019
Removal of the Sun Life Multi-Strategy Target Return fund on universal life policies
We regularly review the investment account options available with our universal life insurance products, to continue to offer clients the best choices. Effective May 24, 2019, we’ve decided to remove the Sun Life Multi-Strategy Target Return Fund from our selection of investment account options. On May 6, we mailed a letter
to clients to notify them.
May 16, 2019
Universal life quarterly and annual statements now online

Check out the latest enhancement to the sunlife.ca secure site! Clients with Sun Life universal life products and Clarica universal life products can now access their quarterly and annual statements in the Document Centre, as they become available. Also, they can now stop receiving them in the mail if they choose to go paperless (they need to be registered at sunlife.ca and have a valid email address on file with us).

May 02, 2019
Updated participating whole life insurance facts and figures booklet now availableMarketing materials for the Sun Life participating whole life insurance products have been updated to include financial information as of December 31, 2018.
March 21, 2019
Offer Clients one month’s free premium on term life insurance

Between March 27 and May 27, 2019, Clients who purchase a SunTerm 30 will get one month’s premium free! SunTerm 30 can be the right protection solution for business owners, young professionals or first time homebuyers. For Clients’ mortgage protection needs, a T30 offers premium stability for the duration of the mortgage term, and can be more affordable than a shorter term with renewals.

March 21, 2019
Effective April 1: Ontarians under age 25 with private insurance won’t be eligible for OHIP+

In January 2018, the Ontario government launched OHIP+, a provincial drug program that provides coverage for over 4,400 drugs for Ontarians under 25. The program is changing so that it’s only available to Ontarians under 25 without a private drug plan or health spending account. This will be effective April 1, 2019.

January 24, 2019
We’re maintaining the 2019-2020 Sun Life dividend scaleWe’re maintaining the Sun Life dividend scale, including the dividend interest rate of 6.25%, effective April 1, 2019.
October 25, 2018
How do you feel about the service you get from insurance companies? Complete the Distribution Service Satisfaction Survey

Are they responsive? Are they easy to do business with? What do you think of their underwriting?
October 18, 2018
Two great reasons to take a second look at SunUniversalLife IISunUniversalLife II is one of the most feature-rich universal life insurance solutions available to Canadians. Effective October 22, 2018, we’ve got two great reasons for you to take another look at what it can offer Clients.
September 27, 2018
Convert term Clients into Clients for lifeFrom September 27 to November 26, 2018, Clients who convert from SunTerm to SunUniversalLife II will be credited 25% of the term premium paid in the previous policy year. The credit will be applied to their first universal life (UL) insurance policy payment only.
September 13, 2018
Sun CII enhancements make a good thing better

We’ve enhanced Sun Critical Illness Insurance (CII), making it easier for Clients to access their benefit – without a pricing change. These changes apply to Sun CII sold since October 2, 2017. Here’s how we’ve made a good thing better

August 16, 2018
UL insurance can be a great solution for the right clientWe’d like to dispel some of the preconceived myths about universal life (UL) insurance. It can be a great solution for clients who want payment flexibility, choice of investment account options and the ability to customize their plan.
June 21, 2018
Sun Long Term Care Insurance: help clients plan for health care needs

Canada’s aging population needs solutions to meet their health and financial needs in retirement, and Sun LTCI can help.

June 21, 2018
Check out the newest upgrades to the web version of the Sun Life Illustrations tool

Web version 4.1.0 of the Sun Life Illustrations tool will be available on June 25! Based on your feedback, the June release of Sun Life Illustrations contains several improvements designed to streamline your navigation and increase access to useful features.

June 07, 2018
Change to dividends on deposit and withdrawable premium fund rates

As a result of the ongoing low interest rate environment, we’re decreasing various interest rates credited on insurance policies. The interest rate for the withdrawable premium fund will increase. These changes are effective June 18, 2018.

June 06, 2018
New enhancements coming soon to the Sun Life Illustrations Tool

We listened to your feedback and have made some great changes to the Sun Life Illustrations tool. On June 25, 2018, we’ll release the latest update to the web version. The improvements make it easier to navigate the tool and give you more functionality.

May 24, 2018
Start a conversation about long term care insurance with updated cost of care reports

As you help build and review retirement plans for clients, it's important to help them recognize and prepare for future health care needs. Use the updated long-term cost of care reports to show clients what they can expect to pay for care services in their home province or territory.

May 24, 2018
Change to Sun Life MFS Canadian Equity Value Fund on universal life policies

Effective June 15, 2018, Sun Life Global Investments (Canada) Inc. will merge funds with similar investment objectives. As a result, the Sun Life MFS Canadian Equity Value Fund will merge into the Sun Life MFS Canadian Equity Growth Fund. Any applications you submit using the old investment account option will automatically have the new investment account option applied starting June 18.

May 24, 2018
Help clients understand CII and LTCI claims with updated fact sheets

During the sales process, clients often have questions about the claims experience. This is particularly true for living benefits like critical illness insurance (CII) and long term care insurance (LTCI). Being able to answer these questions is key to helping clients feel confident about their decision, and examples can help.

May 10, 2018
Good News! PHI and HCC premiums will remain unchanged this September

As a result of favourable claims experience, effective September 2018, we won't be increasing premiums for new or renewal business this year.

April 26, 2018
Clients get more value with enhancements to Best Doctors® coverage

We regularly review our Best Doctors® offering to help ensure covered clients can access high quality medical support – and peace of mind they deserve.

April 12, 2018
Updated participating whole life insurance facts and figures booklet now available

Marketing materials for the Sun Life participating whole life insurance products have been updated to include financial information as of December 31, 2017. The updated materials include 2 fact sheets that deliver an in-depth view into one of the strongest par accounts in Canada.

March 01, 2018
Saskatchewan repeals PST on life and health insurance premiums

The Saskatchewan government has announced that it will be repealing the provincial sales tax (PST) on life and health insurance premiums, retroactive to the original implementation date of August 1, 2017.

February 01, 2018
Offer your high net worth clients even more life insurance protection

We understand that your high net worth clients have unique needs. To help you meet those needs, effective January 1, 2018 we have access to an additional $50 million of new life insurance capacity, bringing our total capacity to $220 million. We're the first and currently the only Canadian insurer with access to this new reinsurance capacity.

January 25, 2018
We’re maintaining the 2018-2019 Sun Life Financial dividend scale

We’re maintaining the Sun Life Financial dividend scale, including the dividend interest rate of 6.25%, effective April 1, 2018.

January 04, 2018
New Sun Life Illustrations desktop version available for download

The desktop version of Sun Life Illustrations V4.0.1 will be available for download from the advisor site on January 8, 2018. This version includes the multi-illustration capabilities which allows you to group multiple illustrations within one saved case.

January 04, 2018
Our payment options are now more visible

Starting in 2018, clients will see more payment options for premiums on their annual statements and billing notices.

December 14, 2017
Deadline to convert to series 2012 Sun CII T75 or T100 plans is quickly approaching

Don't forget that clients with existing T10 coverage can convert their policy to series 2012 Sun Critical Illness Insurance until December 31, 2017 at 11:59 pm EST. Please refer to our previous communication to help you to determine how to best support clients.

November 30, 2017
Sun Life Illustrations will offer a new combined solution tool!

On December 11, the web version of Sun Life Illustrations will include a new SunTerm and Sun CII solution tool. It will be accessible online only in the ‘other tools and calculators’ category on the product selector page.

November 30, 2017
Lower PHI and HCC rates coming soon for Ontario clients aged 24 and under

Effective January 1, 2018, we’re reducing the cost of Personal Health Insurance (PHI) and Health Coverage Choice (HCC) policies. The rate reductions come as a result of the Ontario government’s plan for a new OHIP+: Children and Youth Pharmacare program.

November 30, 2017
2 updated tools - Life insurance and CPP/QPP calculator

Clients told us what they wanted and we listened. We’ve updated 2 calculators on sunlife.ca. Share them with clients to help start conversations about how they can achieve lifetime financial security and live healthier lives.

November 02, 2017
It’s now easier for PHI and HCC clients to submit paramedical and vision care claims

Clients with personal health insurance (PHI) and health care coverage (HCC) policies can now benefit from direct billing from paramedical practitioners and vision care providers who bill Sun Life Financial directly. Previously these clients would need to submit their claims themselves.

October 19, 2017
Check out the latest enhancements to the web version of the Sun Life Illustrations tool

New sales features and enhanced functionality options will be available in the web version of Sun Life Illustrations v4.0.1 on October 30, 2017. You'll see new multi-illustration capabilities and compare features.

October 05, 2017
Client letters outline new Saskatchewan provincial sales tax and what it means to them
Similar to the last client mailing for in-force policies, we have now implemented a monthly process to send Saskatchewan clients who purchase a new individual life or health insurance policy a letter
informing them of the provincial government's decision to add 6% PST to their premiums.
October 05, 2017
Protection for today and tomorrow: updated Sun CII and lower SunTerm rates are now available

Our new lower SunTerm rates and updated Sun Critical Illness Insurance product are now available. This is a great time to connect with clients to show them how they can tailor and combine solutions for their unique situation.

September 28, 2017
Offer clients more value: lower term insurance premiums coming in OctoberA message from Dean Chambers, Vice-President, Individual Insurance

On October 2, we’re repricing SunTerm and the optional term insurance benefit available with our permanent life products. SunTerm provides affordable solutions for families and business owners – and gives you more opportunities for your business. The new rates will be available to clients starting on October 2, 2017.
September 26, 2017
Sun CII enhancements: T10 conversions to T75 or T100 plans

With upcoming Sun CII enhancements, we’re making an exception to allow clients with existing T10 coverage to convert their policy to the current series until December 31, 2017 at 11:59 pm EST.

September 25, 2017
Sun Life Illustrations v4.0.0. Web version now available!The web version of Sun Life Illustrations v4.0.0 is now available. It includes the new term rates and Sun CII product and pricing updates which are available for sale starting October 2. This release also includes a number of enhancements to existing Life Insurance and Sun Life GIFs illustrations.
September 21, 2017
Updated 2017 Life insurance financial underwriting guidelines now available
We've updated Life insurance financial underwriting guidelines
for all life insurance products. Here are the highlights of the changes and improvements we've made.
September 20, 2017
Additional Sun CII support

As we near the October 2, 2017 transition to the updated Sun CII, we've received questions from advisors on topics like conversions, updated illness definitions and how the changes affect clients.

August 24, 2017
Letter to clients will provide more details about Saskatchewan's new PST on individual insurance

As previously communicated, towards the end of August we plan to send clients a letter with details about Saskatchewan's new provincial sales tax (PST) on individual life and health insurance premiums.

August 24, 2017
Transition rules help smooth the way to the updated Sun CII product

We're launching updates to Sun CII on October 2, 2017. This includes changes to the product's design and covered illnesses, and a move to Sun Life Illustrations.

August 24, 2017
Incorrect cash value in Client Portfolio for 2017 Sun Par plans with the plus premium benefit

If your business includes clients who own 2017 Sun Par plans with the plus premium benefit, the total cash surrender value displayed in Client portfolio is incorrect. This is due to an error in the Premium refund value.

August 24, 2017
5 improvements to the PHI and HCC rate cards

The personal health insurance (PHI) and health coverage choice (HCC) rate cards have been redesigned making them easier to use.

August 10, 2017
Updated universal life investment account booklets now available

The following universal life investment account options booklets have been updated with information as of December 31, 2016 and are now available.

August 08, 2017
We're changing to lead - prepare now for the Sun CII update

A message from Dean Chambers, Vice-President, Individual Insurance

On October 2, 2017, we're updating Sun CII to strengthen our position as Canada's leading provider* of critical illness insurance. This includes changes to the product's design and covered illnesses, and a move to Sun Life Illustrations.

Whether you're actively selling CII or not, this is an ideal time to learn about the product and its benefits for clients. I encourage you to start now by reviewing what's changing.

July 27, 2017
An update on Saskatchewan PST measures for individual life & health insurance premium

As communicated on June 6 and June 29, the Saskatchewan government plans to add a 6% provincial sales tax (PST) on most individual life and health insurance premiums payable on or after August 1, 2017 where the insured is a resident of Saskatchewan.

July 13, 2017
Change to CI Global Fund on universal life policies

CI Investments renamed the CI Global Fund to Signature Global Equity Fund, effective December 5, 2016.

June 29, 2017
Protect clients - speak out against PST on individual insurance products

The Saskatchewan government plans to add a 6% provincial sales tax (PST) on most individual life and health insurance premiums, effective August 1, 2017.

June 15, 2017
Forms for replacements and conversions where there is a loss of benefit to the client

A replacement disclosure form is required on all policies that are being replaced. You must provide the client a written explanation of the advantages and disadvantages of replacing the policy. The explanation must be signed and dated by the client and a copy kept in your files. From a risk-based approach, if Sun Life Financial is the replacing carrier, a copy of the Life Insurance Replacement Declaration (LIRD) or the basic replacement disclosure form must be sent in with the application.

June 15, 2017
Redesigned tools help clients plan, save and meet their financial and health goals

The questions within the RESP and life expectancy calculators have been simplified, and the results are more interactive and visual. These improved tools provide a better experience, are easy to share, and can help you start a conversation with clients about their financial future.

June 06, 2017
Proposed Saskatchewan provincial sales tax on life and health insurance premiums

A message from Rocco Taglioni, SVP, Head of Distribution, Individual Insurance and Wealth

June 01, 2017
A new way to speed up life and CII applications

Clients can now use their recently submitted applications to apply for a new Critical Illness Insurance (CII), term, universal or participating life insurance policy.

June 01, 2017
We’re contacting clients about a UL fund change
Last August, we communicated a change to the Sun Life MFS Balanced Growth account on universal life policies. Starting on June 8 we'll send a Fund merge letter 
to SunUniversalLife insurance policyholders with these funds to notify them about the change. There is no action for you to take.
May 18, 2017
Help clients understand CII and LTCI claims with updated fact sheets

During the sales process, clients often have questions about the claims experience. This is particularly true for living benefits like critical illness insurance (CII) and long-term care insurance (LTCI).

May 18, 2017
Did you know? You can give clients even more value with Par

One of the benefits of permanent life insurance is tax-preferred growth. With recent tax changes, participating life offers even more deposit room.

May 04, 2017
Updated marketing materials for participating whole life insurance products

Starting May 15, you can order updated marketing materials for our participating whole life insurance products.

May 04, 2017
Ontario announces prescription drug coverage for children and youth age 24 and under

In its 2017 budget released on April 27, the Government of Ontario announced a new drug benefit program called OHIP+: Children and Youth Pharmacare for everyone aged 24 and under, regardless of family income.

May 04, 2017
Wondering what Plus premium benefit changes are allowed?

With the Plus premium benefit, clients can increase the amount of paid-up additional insurance and make the most of the tax preferred cash value growth available with participating life insurance. For policies issued before 2017, some changes are not permitted as they’ll cause the policy to lose its grandfathered status.

May 04, 2017
Did you know? You have innovative insurance solutions at your fingertips

What's a leading insurance product? It's one that helps you meet clients' needs in a new and innovative way.

April 20, 2017
Did you know? Universal life offers more guarantees than you might think

Few things in life are guaranteed. But our universal life insurance solution offers clients peace of mind with guaranteed features.

April 20, 2017
Updated 2017 participating whole life insurance facts and figures booklet now available

Marketing materials for the Sun Life participating whole life insurance products have now been updated to include financial information as of December 31, 2016.

April 06, 2017
Did you know? SunUniversalLife II offers flexible protection that can build savings

When clients want flexible solutions, SunUniversalLife II delivers.

March 09, 2017
Changes to participating policies with special maturity dividends

Due to the ongoing low interest rate environment, effective April 1, 2017, we’re changing the special maturity dividend (SMD) for eligible par policies issued by Sun Life Financial (SLF), as part of this year’s dividend scale review.

March 09, 2017
Don’t put clients’ PHI and HCC coverage at risk

Remind clients applying for Personal Health Insurance (PHI) and Health Coverage Choice (HCC) that they must meet and maintain residency and provincial health insurance requirements:

March 09, 2017
Reprice of term additions on in force par policies

Effective April 1, 2017, we’re repricing the term insurance portion of the enhanced insurance death benefit (term additions) for in force participating life insurance policies issued by Sun Life Financial (SLF). This is a result of SLF’s mortality and interest rate experience.

February 09, 2017
How to stay informed on our progress resolving issues in the Sun Life Illustration System

Our mandate is to keep you informed as we uncover and solve issues in the Sun Life Illustrations System. In the chart below, we highlight important issues you need to be aware of. You can access this chart at any time on Tools and Illustrations on sunlife.ca/advisor. For quick access, add the Tools and Illustrations page to your web browser's bookmarks or favourites.

February 09, 2017
Bring the next generation of life insurance to the growing Chinese market

Visit Chinese marketing and advertising for new marketing materials that bring our innovative insurance products to Chinese-speaking clients.

January 25, 2017
Improving the Life claims experience

A recent study showed that the E84 Claimant statement was one of the top 5 forms that causes you to call in for help! To save you time, and ensure we receive the critical information needed for claims processing, we've updated the form. We observed 25% of all forms had an incorrect Claimant capacity, and even more had missing information causing delays.

January 23, 2017
Good news if you missed the January 20 deadline to change pending 2016 life insurance applications to 2017 products

If a 2016 application was not approved and the policy wasn't mailed by the end of the year, you have more time to change to a 2017 product.

January 16, 2017
Sun Life Illustrations Version 3.0.1 - Date of birth issue resolved

Sun Life Illustrations has been updated to Version 3.0.1. This update includes a patch to some critical issues including a fix to the date of birth issue previously reported for new Universal Life and Participating products.

January 09, 2017
Sun Life Illustrations 3.0.1 is now available - Date of birth issue resolved on the web. Desktop resolution coming soon!

Sun Life Illustrations on the web has been updated to Version 3.0.1. This update includes a patch to some critical issues including a fix to the date of birth issue previously reported for new Universal Life and Participating products.

December 22, 2016
Don't forget that Sun Life Illustrations V3.0.0 and Eos 7.0 are now available for web download!

Please refer to your launch kit or this recent message for the highlights of the new release.

December 22, 2016
Allocations to UL policyholders exposed to CI Investments funds to begin

On June 23, we told you that CI Investments Inc. (CI) was required to make special payments to investors in a number of CI funds. 

December 22, 2016
The next generation of life insurance is here!

The new tax changes have created an opportunity for Sun Life Financial to ensure that you continue to have access to a competitive and relevant suite of life and health insurance options.

December 22, 2016
What you need to know about life insurance applications not issued by year end

2016 has been a monumental year for the life insurance industry and we’re working hard to issue as many cases as possible. As we approach 2017, we want to clarify how we’ll handle applications that aren’t finalized by year end.

December 22, 2016
Sun Life Illustrations Version 3.0.0 - Issue with date of birth

There's an issue on Sun Life Illustrations Version 3.0.0 with respect to the new Universal Life and Participating products.

December 08, 2016
Online statements are here!

You now have fast, convenient access to the most recent annual statement for Sun Universal Life, Sun Universal Life Max, and Sun Limited Pay.

December 05, 2016
Everything you need for the next generation of life insurance - in one place!

A message from Dean Chambers, Vice-President, Individual Insurance, Sun Life Financial.

In a special announcement on November 21, 2016, we launched Sun Life Financial's new suite of permanent life insurance products and highlighted the innovative benefits you asked us to provide.

December 05, 2016
Changes to charge-back period on insurance products

Effective January 1, 2017, we’re adjusting the charge-back schedule for all life and health insurance products.

December 05, 2016
Check out the new features and enhancements for Sun Life Illustrations v3.0.0 and Eos v7.0

In a recent message, we shared the web and standalone launch dates for Sun Life Illustrations v3.0. Here's what you need to know:

November 24, 2016
Updated underwriting Financial Questionnaire available on November 28

Effective November 28, 2016, a new version of underwriting's Financial Questionnaire (form E96) will be available on the advisor site. Please dispose of previous printed versions of form E96 as of November 28, 2016.

November 21, 2016
Welcome to the next generation of life insurance!

A message to Third-party Distribution from Stéphane Vigneault, Vice-President, Wholesale Insurance Distribution, and Dean Chambers, Vice-President, Individual Insurance, Sun Life Financial

At Sun Life Financial, we’re committed to being the manufacturer of quality insurance and wealth management solutions for Canadians. We’re equally committed to advocating for our clients and advisors. As an industry leader, we worked with the Canadian Life and Health Insurance Association (CLHIA) and others to tackle the 2017 tax changes head-on.

November 17, 2016
2017 - 2018 Sun Life Financial dividend scale announcement

A message from Léo Grépin, Senior Vice President, Individual Insurance and Wealth

The Board of Directors of Sun Life Assurance Company of Canada (Sun Life Financial) approved a recommendation to decrease the dividend scale for participating policies issued by Sun Life Financial.

November 10, 2016
New illustration tools available in December

To support our new life insurance product suite, we created a new version of Sun Life Illustrations. Mark your calendar for the launch of the web and desktop version of Sun Life Illustrations v3.0.

November 09, 2016
Supporting clients with a new $10 million TIC – Transition rules

A message to Wholesale Distribution from Dean Chambers, Vice-President, Individual Insurance

We're pleased to announce a solution to help clients obtain coverage far above the current Temporary Insurance Certificate (TIC) limits.

October 27, 2016
Life just got brighter for clients with in force Sun Par policies

Clients can now add the plus premium benefit up to 2 years after issue without providing evidence of insurability.

October 13, 2016
3 ways for PHI and HCC clients to access contact information for emergency travel assistance services

As previously communicated, effective October 3, 2016, AZGA Service Canada Inc. (Allianz Global Assistance) is our new emergency travel assistance services provider.

October 13, 2016
A leader in participating insurance

Take a look at the new Competitive Edge on the strength of Sun Life Financial's Board of Directors, and how they give clients one more reason to consider Sun Life for participating insurance.

October 06, 2016
Transition rules: Help clients receive 2016 tax treatments on life insurance applications

A message from Stéphane Vigneault, Vice-President, Insurance Distribution and Dean Chambers, Vice-President, Individual Insurance

Sun Life Financial has taken a lead role developing transition rules for the tax changes to life insurance that are the least disruptive to your business and your clients. 

September 01, 2016
New provider for travel assistance services for PHI and HCC policy owners

Starting October 3, 2016, AZGA Service Canada Inc. (Allianz Global Assistance) will provide our emergency out-of-country and out-of-province travel assistance services and will replace our current provider, Europ Assistance USA.

August 18, 2016
HCC reprice effective September 1, 2016 available

We're getting closer to the deadline for price changes to Health Coverage Choice (HCC). Remember we'll be increasing premiums for some new and in-force HCC policies beginning September 1, 2016.

August 18, 2016
SunTerm 10 'premium-free for 1-month' promotion ends soon!

See June 23 NewsFlash, and visit SunTerm 10 and the premium-free for 1 month page for more information.

August 18, 2016
Change to Sun Life MFS Balanced Growth account on universal life policies

Sun Life Global Investments (Canada) Inc. announced a change to their MFS and Granite funds, merging funds with similar investment objectives.

August 04, 2016
Help clients understand how to access permanent life insurance cash value

Understanding the various ways to access the cash value within a life insurance policy can be complicated.

August 04, 2016
Updates to Transfer of Ownership forms

As outlined on June 9, the most recent federal budget introduced changes to calculating the taxable policy gain when transferring ownership of a life insurance policy between non-arm's length (related) parties where a rollover provision does not apply.

August 04, 2016
Life insurance transition rules – best practices for 2016 applications

January 1, 2017 marks the first day the federal government will implement the modernized life insurance exempt test, and related policy owner rules. Now that you're aware of the tax changes, following these transition rules is important for clients and for your business.

August 04, 2016
SunTerm 10 ‘premium-free for 1-month’ promotion continues!

See June 23 NewsFlash, and visit SunTerm 10 and the premium-free for 1 month page for more information.

July 21, 2016
Now's the time to talk to clients about converting from term to perm insurance
Introducing Term conversions - What you need to know
, a new article that helps you understand the effect of the 2017 tax changes. Learn why now's the time to talk to clients about how converting their term insurance to a permanent plan.
July 21, 2016
Life insurance tax changes - We're sharing roadshow details!
July 06, 2016
SunTerm 10 'premium-free for 1-month' promotion is now underway!

This summer, offer your clients 1 month free premium on SunTerm 10 with Renewal Protection Benefit. The promotion runs from now until August 26, 2016.

July 06, 2016
Effect of tax changes on UL and Par

It’s true - the upcoming life insurance tax changes will affect life insurance products. Universal life (UL) insurance will experience the greatest impact, particularly UL with a Level cost of insurance. The second greatest impact will be on participating (Par) insurance and, term will see the smallest impact.

June 23, 2016
Download the June Eos software update for Sun Life Financial illustrations

The latest Eos illustration software version is almost here. As we communicated on June 9, you can get Sun Life Financial Illustration Eos 6.9 through a web download or DVD install on Monday June 27, 2016.

June 23, 2016
Don't wait - it's important to discuss term life insurance opportunities with business owners today

Upcoming changes to the adjusted cost basis (ACB) calculation and its effect on the capital dividend account (CDA) credit is important to business owners. They need to understand the ACB changes will also impact term life insurance.

June 23, 2016
Offer clients 1 month free premium on term life this summer!

Our premium-free for 1 month promotion is back. Clients who purchase a SunTerm 10 with Renewal Protection Benefit policy between June 28 and August 26, 2016 can qualify to have their second month of premium waived.*

June 09, 2016
Life insurance - changes when transfering ownership for value between related parties

The most recent Federal budget introduced changes to calculating the taxable policy gain when transferring ownership of a life insurance policy between non-arm's length (related) parties where a rollover provision does not apply. These changes apply to life insurance policy transfers, including permanent and term policies, that occur on or after March 22, 2016.

June 09, 2016
Decrease in dividends on deposit and withdrawable premium fund rates

As a result of the ongoing low interest environment, we're decreasing various interest rates credited on insurance policies effective June 29, 2016.

June 09, 2016
Download Eos software update to address Alberta premium tax increase

As we communicated on March 3, Alberta recently increased the premium tax rate. The change applies only to clients who are current Alberta residents.

June 09, 2016
Impact of tax changes on CDA and leveraging strategy

Did you know that a higher ACB creates a lower CDA credit, or that a lower NCPI results in a lower deduction in a leveraging strategy? Learn how the 2017 tax changes can affect clients' strategies and why it's important to start the conversation now.

June 09, 2016
Available this month - latest Eos illustration software for Sun Life Financial

On June 27, the Eos 6.9 version will be released. This latest Eos update will include the following changes:

May 26, 2016
HCC premiums are changing on September 1, 2016

Every year, we review the premiums for Personal Health Insurance (PHI) and Health Coverage Choice (HCC). Increases are sometimes necessary to reflect rising drug and health-care costs and an increase in our claims experience. Here are the details of this year's review for existing and new clients.

May 26, 2016
Updated smoking definition for Life and CI

As part of our commitment to helping you place every acceptable case, we monitor the latest medical and health research. Now that studies are available on the impacts of marijuana use, we have updated our guidelines accordingly.

May 26, 2016
How to start talking to clients about the impact of upcoming tax changes

To help you start the conversation with clients about the upcoming life insurance tax changes, we've added some more resources to the 2017 tax changes webpage.

May 12, 2016
Action required now for 2017 tax changes!

Now's the time to start a conversation with clients about their life insurance needs and submit any requested changes or new applications - well before year-end.

May 12, 2016
Converting Sun CII policies issued before January 26, 2009?

Sun CII policies issued before January 26, 2009 were priced for conversion to T75 only. Conversion to T100 is not permitted without evidence.

May 11, 2016
Competitive Edge - Help ease the financial burden for your rated clients

Take a look at the most recent version of Competitive Edge highlighting how clients can save with SunUniversalLife and Sun Limited Pay.

April 14, 2016
Updated 2016 participating whole life insurance facts and figures booklet now availableMarketing materials for the Sun Life participating whole life insurance products have now been updated to include financial information as of December 31, 2015.
March 31, 2016
Updated version of Recent immigrants and temporary residents guidelines are now available

As communicated on March 17, we have updated the Recent immigrants and temporary residents guidelines.

March 31, 2016
Updated provincial cost of care reports availableAs you help build and review retirement plans for clients, it's important to help them recognize and prepare for future health care needs. Use the updated provincial long-term cost of care reports to show clients what they can expect to pay for care services in their home province or territory.
March 16, 2016
2016 life insurance opportunitiesOn January 1, 2017, exempt rules for life insurance products are changing. Now's the time to review clients' life insurance and estate planning needs to determine if any changes should be made before the rules come into effect.
March 16, 2016
Enhancements to new business guidelines create more opportunities within your marketAvoid delays in the processing of your life and critical illness insurance (CI) applications by familarizing yourself with the recent changes highlighted below and reference the How to successfully complete an application for life or cii tip sheet on the New business and underwriting page.
March 03, 2016
Sun Life Financial's 2017 tax changes for life insuranceLast October, we provided an overview of the tax changes to life insurance and how the changes will impact sales strategies in 2017. Now, we're providing the advisor guide to grandfathering, which highlights opportunities for 2016.
March 03, 2016
Alberta's premium tax rate increases next monthOn April 1, 2016, the Alberta premium tax rate will increase from 2% to 3%. The new tax measures Alberta enacted as part of the October 27, 2015 provincial budget will affect all life and health insurance premiums.
February 21, 2016
Save the date to learn about new life insurance products
February 18, 2016
Ask the Expert - a new service from Best Doctors

Best Doctors is included with the purchase of some personal health insurance (PHI) or critical illness insurance (CII) plans.

February 04, 2016
New FAQ for additional LTCI repricing supportThe June 23, 2015 message from Paul Fryer informed you of our need to increase rates for our in-force long term care insurance (LTCI) policies.