Basic needs

Here are some tools to get you started:

Money for Life - Basic needs course (CE accredited)
Gain insights into what Canadians consider their basic living expenses and how they plan to cover the costs at each life stage. This course is part of a 6-part series that takes a deep dive into each of the 5 needs-based conversations, plus a general overview to get started. Uncover Canadian sentiments, the benefits of having needs-based conversations for you and your clients, and the solutions available to address their needs. To access the course:

  • Click on the Insights section.

Don't have access? Register now. In order to register, you must have placed business with Sun Life Financial in the past.

Life annuities and indexed life annuities

Life annuities offer guaranteed lifetime income that clients can use to supplement any gaps left by government and pension income and cover their basic living needs through retirement.

Use the following materials to better understand how annuities work and to demonstrate the value they can offer within a holistic retirement plan:

  • Advisor guide: Overcoming payout annuity objections (810-3865)
    - "I want my money to grow." "Interest rates are too low." Address these and other client objections about payout annuities with this informative 8-page guide.
  • Client guide: Payout annuities (810-3744)
    - Designed to educate clients about the benefits of payout annuities, this guide includes features and benefits, how they work, payment types and benefit information.
  • Advisor guide:Payout annuity (810-3726)
    - Your guide to payout annuity products. The document provides detailed information that will help you more fully understand these products.

And don't forget about the other great payout resources available.

Products that work best to satisfy this need:


Have questions about basic needs and how they fit into the Money for Life™ conversation? Talk to your wealth sales director.