Video Marketing

Video is the new business card

Video is the new business card

Did you know: companies that use video marketing grow revenue 49% faster year-over-year than those that don’t1, but only 10% of advisors are leveraging video in their growth plans. Don’t miss out and take advantage of this opportunity in your practice today by incorporating video marketing.

Use video in your business to look professional, credible and to stand above competitors. To build and nurture strong relationships, you need to meet your audience where they are. Whether that’s Clients, referrals, centres of influence (COIs) or prospects, they’re looking at you online, and they’re comparing you against competitors. Video is an opportunity to put your best face forward every time someone googles your name.

Did you know: Video marketing helps businesses generate an almost 50% higher annual revenue than businesses using other media.2
 

Video is the communication medium of the moment. Online audiences prefer video to other forms of content. By 2021, over 80 per cent of internet traffic will be video.3

When done right, video is an effective marketing tactic. Creating a compelling business video gives you a competitive edge to showcase your greatest marketing asset – you. It’s the new business card and the closest thing to meeting someone face-to-face.

If you’re looking to create your own videos using just your smart phone, take a read through our article or watch the video series.

1 https://www.vidyard.com/resources/impact-video-marketing/

2 Pardon the disruption: The impact of video marketing. Aberdeen Group. July 2015

3 Cisco Visual Networking Index: Forecast and Methodology, 2016–2021.

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