Sun Life

Sun Par.

Strength. Stability. Performance.

Sun Par delivers long-term performance and stability. We’ve declared dividends every year since 1877.

Help Clients share in the earnings of one of the strongest Par accounts in Canada.

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We invest for long-term gains. We don’t bet on short-term fluctuations in interest rates.

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Asset mix

We finance more PFI than any other carrier in Canada.

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We have the lowest standard deviation among Canadian Par accounts.

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We help protect our policyholders with expert underwriting. We have the same dividend scale interest rate for new and in-force policies.

Connect with us for a consultation on Sun Par solutions and for access to strategies and Excel tools that model their benefits for Clients.

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Help Clients with these Par strategies
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Strategies for business owners
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Bolstering the balance sheet

Help corporate Clients use Par to increase liquidity.
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An asset in your corporate Client’s “vested” interest

Show corporate Clients and their accountants that life insurance is more than just an expense.
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Booking the insurance transaction

Help Clients and accountants record permanent insurance on the income statement and balance sheet.
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Strategies for high-net-worth Clients
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5 things advisors don't often tell wealthy Clients

Help wealthy Clients see the role of insurance in preserving their affluent lifestyle.
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Life insurance for the wealthy: the myth-busting benefits

Help dispel the myth that wealthy Clients don’t need life insurance.
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Leaving a legacy of generosity

Show Clients how they can donate an asset like life insurance to ensure they make the biggest charitable impact.
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Share these with Clients
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Answers about participating life insurance

Help Clients understand how Par works.
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Participating dividends: over a century of proven performance

Highlight the history and long-term performance of Sun Life Par.
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The Sun Life Participating Account

Give Clients a closer look at the management and historical performance of the Sun Life Participating Account.

See the solutions

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Sun Par Protector II
  • Long-term cash value growth
  • Enhanced estate protection
  • Increased cash flow for retirement
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Sun Par Accumulator II
  • Higher early cash values
  • Asset diversification
  • Estate maximization
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Sun Par Accelerator
  • Protection that's fully paid up in 8 years
  • Estate protection with accessible cash values
  • Asset diversification
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Sun Life

We help. You grow.