Affinity markets

Canadians have trusted Sun Life for insurance and wealth solutions for over 150 years. And we've been offering comprehensive insurance and health care to affinity market clients for more than 50 years.

Sun Life is recognized for excellent customer service and outstanding performance. Vast experience has taught us that focusing on our customers, understanding their unique needs and offering innovative solutions that provide value make Sun Life the partner of choice.

  • Contact us

    Call 1-800-669-7921 Monday-Friday: 8AM-8PM ET

    Email us at with the name of your organization.

Partnerships that work

The affinity markets team is dedicated to relationships – with professional associations and affinity groups, with banks and credit unions, and with schools or organizations requiring coverage for their domestic and/or international students.

Association and affinity groups

Traditional professional associations, other occupation-linked associations and affinity groups can help meet their members' wide-ranging protection needs, through our customized, ground-breaking products and services.

Learn more about association and affinity groups


Work with an experienced partner for coverage of your customers' mortgages, personal loans, business, commercial and agricultural loans, lines of credit and outstanding credit card balances.

Learn more about creditor

Student/Educational institutions

You will benefit from the industry-leading innovations we have brought to the student insurance market. Our teams will work with you, delivering value and easy access to health care.

Learn more about student/ educational institutions

Get insurance

Contact us to discuss your group’s insurance needs and learn more about the plans you can offer:

  • Call 1-800-669-7921, Monday-Friday: 8am - 8pm ET.

Sun Life Assurance Company of Canada is the insurer and a member of the Sun Life Financial group of companies.