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September 12, 2018

Beyond the prize - new customized reward program gets personal

Sun Life connects Canadians to an integrated health and wealth benefits experience

TORONTO, Sept. 12, 2018 /CNW/ - For many Canadians, life is a balancing act. Between a full-time job, family commitments and social obligations, finding time to care for your financial, physical and mental health can be tough. Sun Life Financial Inc. (TSX: SLF) (NYSE: SLF) is helping Canadians put their health first by providing a personalized wellness rewards program through BestLifeRewarded.

Whether your goal is to attend a yoga class twice a week, or top up that RRSP, the BestLifeRewarded platform tracks, measures and rewards positive steps to reducing health risks and living a healthier life. Sun Life Clients will start by completing a holistic health assessment that touches on the three main areas – financial, physical and mental well-being. The platform, which is the only one of its kind in Canada, will guide individuals on their customized wellness journey, including:

  • A personalized action plan that sets Clients on the right path to improve their overall financial, physical and mental health;
  • The ability to track wellness activities, including nutrition, sleep patterns and financial well-being;
  • Online courses, articles and tips to help Clients on their customized journey;
  • Nudges and reminders for healthy behaviours such as staying active, drinking more water, and staying on track with monthly budgets; and
  • Contests, challenges, and daily actions to earn points towards rewards from Canada's top retailers.


"When it comes to managing financial, physical and mental health, one size does not fit all," said Jacques Goulet, President, Sun Life Financial Canada. "This platform brings Clients a one-of-a-kind plan to motivate, support, and reward healthy actions. Creative experiences like BestLifeRewarded assist us on our journey of helping Canadians achieve lifetime financial security and live healthier lives."

Powered by data and research, BestLifeRewarded's personalized nudges and positive encouragement help individuals reach their goals. This unique and customized experience coupled with incentives is proven to change behaviours. Canadians are supported to take personal ownership of their health and embrace the benefits of living their best life.

"With almost a decade in the market, we know Canadians love their rewards programs. It's a win-win when people can receive tangible rewards for taking action steps to improve their overall health and well-being," said Susanne Cookson, Co-founder of BestLifeRewarded Innovations. "We are thrilled to partner with Sun Life, helping plan members make sustainable behaviour changes while having fun doing it!"

About Sun Life Financial
Sun Life Financial is a leading international financial services organization providing insurance, wealth and asset management solutions to individual and corporate Clients. Sun Life Financial has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of June 30, 2018, Sun Life Financial had total assets under management of $986 billion. For more information please visit www.sunlife.com.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

About BestLifeRewarded Innovations (BLRI)
Founded in 2010, BestLifeRewarded Innovations was the first program to reward Canadians for their healthy actions and is now recognized as a global leader in evidence-informed behaviour change. BestLifeRewarded currently services over 12,000 employers, supporting more than three million Canadians. BestLifeRewarded is a customizable platform that elevates organizational health and wellness programming. BLRI's innovative system combines proven behaviour-change models to motivate members to embrace the benefits of healthy living. Whether organizations are looking for an end-to-end solution or supplementing an existing program with a rewards-based approach, BestLifeRewarded Innovations has the solution to help attain sustainable change. For more information please visit www.bestliferewardedinnovations.com.

Note to editors: All figures in Canadian dollars

Media Relations Contact:
Chloe Phillips   
Senior Media Specialist 
Corporate Communications 
T. 416-768-9356

SOURCE Sun Life Financial Canada