Association & affinity business

What We're About

Who Are We?

Association and Affinity Business (A&A), at Sun Life Assurance Company of Canada, a member of the Sun Life Financial group of companies, helps provide insurance solutions for members of associations and affinity groups. We add value to these organizations by providing members with easy access to the most competitive voluntary insurance products and services in the Canadian market today, and we’ve been doing this for close to 50 years!

Our Products

We offer a full range of voluntary benefits that provide unique solutions for members' needs. Our products include:

We Will:

  • Customize products to meet members' needs, provide long-term value, and remain competitive in the marketplace;
  • Build and maintain long-term customer partnerships;
  • Ensure strategic alignment by selecting organizations that will commit to a strong endorsement of our products, and a partnership in marketing to their members; and
  • Seek and maintain profitable business with a focus on established associations and affinity groups

Our Customers

We operate through the consultant/broker network and on a direct basis with our Plan Sponsors. Our marketplace includes the following:

  • Traditional professional associations;
  • Other occupation-linked associations; and
  • Affinity groups.

Contact Us

To discuss the insurance needs of your group and learn more about the plans we can provide, e-mail us at: with the name of your organization or; Contact Us at 1-800-669-7921 (Monday to Friday, 8:30 a.m. to 4:30 p.m. ET). Consider us your partner in progressive insurance solutions!