'Get your claim on!' – The results

PDF Version

The ‘Get your claim on!’ campaign officially wrapped up in June, 2011. Not only have we increased awareness of the e-claims option, we have increased the number of plan members who registered for direct deposit and paperless claims.

Our sincere thanks and appreciation to our plan sponsors and their participating plan members for helping us achieve some great results.

Excellent campaign results

We’re pleased to report that 32,447 Group Benefits plan members participated in the campaign between April 18 and June 19, 2011.

Our microsite created for the campaign received 43,726 visits and plan members spent an average of almost seven minutes on each visit to the site, to learn about the benefits of accessing their benefits online.

The names of the prize winners from our random draw of the 20 $2,500 JUMP™ Cards and 20 BlackBerry® PlayBooks™ will be posted on the campaign microsite at www.sunlife.ca/getyourclaimon once all the winners have been contacted and confirmed.

Plan Sponsor winner

Many of you also took part in the campaign by helping to promote the ‘Get your claim on!’ campaign to your plan members. By doing so, you had a chance to win a valuable HealthyRETURNS program for your organization.

Here are the plan sponsor winners of a HealthyRETURNS program:

National Accounts: Intra West ULC
SunSolutions: Hayashi Canada Inc
SunAdvantage: 9153-6045 Québec Inc. (La Distillerie)

About e-claims awareness

It’s exciting to note that this campaign along with other efforts - like a recent national newspaper ad placement - have contributed significantly to raising awareness of e-claims. In fact, our e-claim use is up by about 77% over last year at this time.


Please contact your Client Service Administrator at 1-877-786-7227.