Sun Life Financial wins Reader’s Digest Trusted BrandTM Award for third year running!

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Canadians have voted Sun Life Financial the “Most Trusted Life Insurance Company” for the third year in a row according to the Reader's Digest 2012 Trusted Brands Survey. Sun Life ranked above more than 18 other insurers. Respondents were asked to consider whether the Trusted BrandTM possessed several different attributes including superior quality, excellent value, an understanding of its customers' needs and whether they would recommend the brand to others.

This awards program is based on a Leger Marketing poll commissioned by Reader’s Digest. The poll asked respondents, unprompted, which brands they trusted most for a number of different product categories. Sun Life Financial was favoured over any other company for the life insurance category.

Today, trust and transparency are considered just as important to a corporate reputation as the quality of products and services it offers.1 The fact we have been recognized for three years in a row is a huge achievement of which we are immensely proud.

Click here to read more on Sun Life’s achievements and awards.

About Reader’s Digest

Reader’s Digest is held in higher esteem than any other magazine1.1, consistently ranking number one as reported by annual studies conducted over many years2.  Reader’s Digest Canada reaches 6 million readers3.

The Reader's Digest 2012 Trusted Brands Award program is used to determine consumer attitudes and opinions related to 30 specific brand categories and to recognize the "Most Trusted" brand in each of those categories.


Please contact your Customer Service Administrator at 1-877-786-7227 should you have questions.


(1) 2010 Edelman Trust Barometer. Page 7

(1.1) Y&R BAV Study 2010

(2) Canadian Facts, Roper Reports, and Ipsos Reid 1996-2010,

(3) PMB Spring 2012

TMTRUSTED BRAND is a registered trademark of Reader's Digest Association Inc.