May 13, 2019

Announcing our new logo

Driven by our purpose, we put our Clients at the centre of everything we do.

We are excited to announce the latest step in our brand identity evolution: a new logo. We removed the word Financial from our name and created a modernized version of the globe.

In compliance with Quebec’s French language requirements for public signage, we’ll continue to use the word Financière in our logo for exterior signage, only. For all other marketing materials, we’ll use the new Sun Life logo.

This is a bigger and bolder logo (shown below) and it is the first time it has been updated in almost two decades. This is an exciting time for Sun Life and we look forward to continuing to deliver valuable solutions to you.

Sun Life. Life's brighter under the sun.

Please contact your Group Retirement Services representative.