Why us?

Sun Life Financial Canada is a significant and leading player in the Canadian market. It distinguishes itself from its competitors in the following ways:

• Career Sales Force – the largest exclusive life insurance distribution channel in Canada.
• The relationship with CI Financial – one of the top performing mutual fund companies and best known brands in that category in Canada
• The market leader in defined contribution pensions providing excellent access to the asset rollover market
• Leading-edge web and call centre technology as a result of many years of collaborating with large customers in Group Benefits and Group Retirement Services
• A unique Total Benefits offering in Canada that integrates Sun Life Financial’s group benefits and defined contribution pension products and expertise with other best-in-class benefits providers

• Why us?
• Our strength
• News releases
• Retirement research
• Corporate responsibility
• Advertising campaigns