Advertising campaigns
“Life’s brighter under the sun” 2009/10 advertising campaign
Find your match: New ads revolve around your needs
How old are you? What’s your family situation? What’s most important to you? What qualities do you look for in an advisor? By answering questions like these, Sun Life Financial’s new Advisor Match tool will help you find your ideal advisor – someone you can trust, be comfortable with, and whose service revolves around you and your unique needs.
That’s the focus of this year’s advertising campaign - showing how Advisor Match will empower Canadians to make confident choices about their financial future. It also demonstrates that “Life’s brighter under the sun” because we offer solutions like Advisor Match, that revolve around you.
Advisor Match is unique. No other insurance company in North America has anything like it. Unlike traditional financial services marketing tools, it’s personal, friendly, straightforward – and responsive. It also demonstrates Sun Life Financial’s mission to help customers achieve lifetime financial security.
View our commercial:
Take a peek at our latest “Life’s brighter under the sun” commercial and then visit www.sunlife.ca/AdvisorMatch to find your match.
Revolve: 30-second commercial (NOT to be copied or shared in any format)
About the song:
The commercial features the song "We are" written exclusively for Sun Life Financial's "Life's brighter under the sun" 2009/10 advertising campaign by Montreal based musician Charles F. Huot. Charles F. leads the synth-pop group Winter Gloves. The band's debut LP “about a girl” is available for download on popular music websites.
If you have a question or feedback about our advertising campaign, e-mail lifesbrighter@sunlife.com.

