Tips: Finding the right advisor

You want an advisor you can trust. Someone who will do more than offer investment choices. He or she will help you balance your goals for comfort and security with your financial responsibilities.

You don’t have to settle for the first advisor you meet and you certainly shouldn’t work with someone who makes you feel uncomfortable. After all, if you’re not happy talking about your finances with your advisor, you’re not talking to the right person.

We recommend that you do a little homework to find a qualified professional who you will feel comfortable working with:

Think about your own goals,
financial obligations and
what's important to you
Ask them hard questions.
Don't allow yourself to be hurried.
Ensure you are being heard.

Ask for references or testimonials
from the advisors' existing clients
to find out about their quality of
service.




Interview tips - Questions to ask a potential advisor

Ask about an advisor's level of experience and his or her qualifications with questions like these:

  • Do you have experience dealing with financial situations like mine?
  • What services can you provide for me? What don’t you provide?
  • Ask about the company they work with? Make sure the company is stable and will be around when you need it.
  • How do you keep up-to-date within the industry/maintain your knowledge?
  • Why are you an advisor?
  • How often can I expect to hear from you?
  • How should I prepare for our first meeting?
  • May I speak with three references whose financial goals are similar to mine?

Look for an advisor near you
The Sun Life Financial advantage

Interview tips - Questions to ask others ABOUT their advisor

It's important to ask others about their experiences with their advisor. You may feel uncomfortable at first, but it's common to check references of financial services professionals.

  • How long have you worked with the advisor?
  • Have you been satisfied with the service that the financial advisor provides?
  • How often do you hear from the advisor? Who initiates calls and what are most calls about?
  • Does the advisor respond to your questions and your calls?
  • Has anything about your relationship surprised or disappointed you?

Look for an advisor near you
The Sun Life Financial advantage