The Sun Life Financial advantage
An advisor will try to sell me products I don’t need.
A Sun Life Financial advisor will work with you to carefully assess your priorities, so you can make well-informed decisions about products that are appropriate for you. Our motivation is to establish long-term, trusting relationships with customers.
Quality of advice
Sun Life Financial advisors go through a comprehensive training and development process to ensure they have the expertise you need. With 3000 advisors in over 500 communities all across Canada - from Whitehorse, YT, to Nipawin, SK, to Rouyn-Noranda, QC, and east to St. John's, NL. We can connect you with an advisor who understands the financial opportunities available to you.
Sun Life Financial advisors are continuously updating their knowledge of financial solutions and requirements within the financial services industry, so they’re well equipped to offer strategies that meet your long-term needs.
Highest standards of professional ethics
Backed by the strength of Sun Life Financial, one of the world’s most trusted companies, Sun Life Financial advisors are committed to the highest standards of professional ethics and to providing outstanding customer service. Our goal is to build a long-term relationship with you by earning your trust through integrity and performance.
Vast array of products and services to satisfy your needs
Sun Life Financial advisors are equipped with an extensive range of products and services for all your protection, savings and investment needs. Our advisors have access to a team of experts who can offer and manage solutions that meet your needs.
High customer service standard
The advantage of partnering with Sun Life Financial continues long after your plan has been developed. We have made investments in infrastructure, people and technology to ensure that our customer service is second to none.