Sun Life Financial again wins Reader’s Digest Trusted Brand™ Award

April 26, 2012

Canadians trust Sun Life Financial - and that trust is being recognized. Once again, Canadians have voted Sun Life Financial the "Most Trusted Life Insurance Company" in Canada, through the Reader's Digest 2012 Trusted Brands awards program. This is the third year in a row that Sun Life Financial has achieved this honour.

This awards program is based on a survey commissioned by Reader's Digest and conducted by Leger Marketing. The poll asked respondents, unprompted, which brands they trusted most within several different product categories. They were also asked to consider whether the trusted brand™ possessed various attributes, including superior quality, excellent value, an understanding of customer needs and whether they would recommend the brand to others. Sun Life Financial was ranked first in its category by survey participants, above 18 other insurers.

As a company that builds lifelong relationships with group plan members and provides products that help them to achieve their long-term financial goals, trust is central to Sun Life Financial’s brand promise. We are proud to have been recognized in this regard by Canadians.

About Reader's Digest
Reader's Digest is Canada's most trusted magazine, consistently ranking as number one as reported by annual studies conducted over the past several years.* Reader’s Digest Canada reaches more than six million readers.**

The Reader's Digest Trusted Brands awards program is used to determine consumer attitudes and opinions related to 30 different brand categories and to recognize the "Most Trusted" brand in each of those categories. First launched in Asia in 2000, the program now polls people in 28 countries.

Questions?
Please contact your Sun Life Financial Group Retirement Services representative.

*Source: Studies conducted by Canadian Facts, Roper Reports & Ispos Reid 1996-2010)
**Source: PMB Spring 2012
TMTrusted Brand is a registered trademark of Reader's Digest Association Inc.