Sun Life Financial wins Reader’s Digest Trusted Brand award

Q1 - 2011

For the second year in a row, Sun Life Financial has been voted by Canadians as the most trusted life insurance company in Canada through the Reader’s Digest 2011 Trusted Brand awards program.

The survey, based on a Harris/Decima poll commissioned by Readers Digest, was carried out in January 2011, with more than 1,000 participants. Respondents were asked to indicate, unprompted, the company they consider the most trusted for life insurance. Sun Life Financial ranked higher than 38 other insurers.